Document Title

The title must be very descriptive, and should include important words. Note that the title will likely come up in a search engine result table, and should read clearly.

Document Text

Use words in the document that would match a potential search.

• Only the first 200 words of the document are indexed.
• It is not polite to repeat words intentionally in the document to increase the relevence in the search engines.
• The use of synonyms can be very effective. Use both "mobile phone" and "handy" for Example.

META tags

GSM Search use META tags to help in indexing the site.

All META tags must occur within the HEAD declaration in the document, or they will be ignored by the search engine robots.

Note that META tags are a general purpose tool, not all META tags are for search engines.

• DESCRIPTION
  
  • Example:
    

    < META NAME="DESCRIPTION" CONTENT="Dani Home Page" >

    If you do not use the description tag, the first 20 words or so on the page are used. Sometimes this may look very confusing. Some WWW developers tailor the body of the text very carefully for visibility and to have a sensible title generated.

    It is a good idea to use synonyms when possible,

• KEYWORDS
  
  • Example:
    

    < META NAME="keywords" CONTENT="here,are,my,keywords" >

  • Do not put spaces in the keywords, use quotes when referring to more than one word as a single keyword i.e. surfing,"Santa Cruz",music....
  • It is OK to use either commas or spaces.
  • Do not capitalize any of the keywords
  • Do not repeat words more than twice. gsm search will reject you if they detect an intentional attempt to raise your relevance.
  • How many keywords are too many?
• ROBOTS
  

  < META NAME="ROBOTS" CONTENT="index,follow" >

Considerations when using Frames

Although frames can present the site in a very organized manner, it creates may problems when tracking and indexing the site. All of the top level frames should be submitted to the search engines. Place META tags in the topmost document (usually index.html) even if there is not text content.

With a frames page, its very possible that someone may NOT enter from the top, this is not generally taken into consideration. Similarly, the robot may not be coming in from the top, it is important to help show the way via links to HOME, etc.